What Is Social Media Marketing

Social media marketing is a form of internet marketing that leverages social media platforms to connect with audience, to promote a product service, or brand build, awareness, drive website traffic, and ultimately increase scales.

Types of Social media marketing

Social media marketing encompasses various strategies and tactics, including content marketing influencer marketing, advertising, and leveraging specific platform like Facebook, Instagram, Youtube and others.

content marketing

creating and distributing valuable relevant, and consitent content to attract and engage a specific audience.

for example – Blog posts, articles, videos, Ebooks, social media updates.

Social media platforms-Facebook, Instagram, twitter, Pinterest, Linkedln, and others.

Influencer Marketing

Collaborating with individuals who have a significant social media following and influence to promote products or services.

for example – paid endorsements, product placements, sponsored posts.

Social media platforms-Instagram, Youtube, Tiktok, Facebook, Twitter, and others.

Social media Advertising

Using pad advertising on social media platform to reach a wider audience and achieve specific marketing goal.

for example – Facebook ads , Instagram ads, Twitter ads, linkedln ads, Youtube ads and others .

Goal– Drive traffic generate leads increase sale, build brand awareness, and engage with a target audience.

Facebook, Instagram, Twitter, linkedln, Youtube, and more.

Community And Management

Social media followers, responding to comments and messages, moderating online discussion, and building a community around a brand.

For example – Monitoring Social media channels, responding to customer inquire, hosting online events, and running contents or giveaway.

Goal – Faster a positive brand image, build relationships to customer, and improve customer satisfaction.

Social Media Listening

Monitoring social media conversations and sentiment related to a brand, industry, or specific topic to gain insights and identify opportunities.

For example-Tracking mentions of a brand, competitor analysis, identifying trends, and responding to negative feedback.

Goal-Improve customer service, identify potential problems, and make data-driven decisions. All social media platforms.

Social Media Analytics

Measuring the performance of social media campaigns and activities to track progress and identify areas for improvement.

For example– Tracking website traffic, engagement metrics conversions, and return on investment.

Goal– Optimize social media strategies, improve campaign performance, and maximize .All social media platforms.

Advantage of Social Media Marketing

Social Media Marketing increased brand awareness, targeted advertising, enhanced customer engagement, and the potential for viral reach, leading to a larger audience and increased website traffic.

Increased Brand Awareness – Social media platforms allow businesses to reach a wider audience and build brand recognition, making their products or services more visible to potential customers.

Targeted Advertising – Social media platforms offer targeting options, enabling businesses to reach specific demographics, interests, and behaviors, ensuring their marketing efforts are focused on the most relevant audience.

Enhanced customer Engagement– Social media provides a platform for direct interaction with customer, and build relationship and foster a sense of community.

Cost- Effectiveness Marketing– Social media marketing can be significantly more affordable, and offering a high return on investment

Real-Time Customer Feedback – Social media allows business and improving customer satisfaction and building trust.

Opportunity to Generate leads and Drive website traffic – Social media can be used to generate leads, build an email list, and drive traffic to a website, ultimately increasing sales.

Improved Conversion Rates – Peoples behavior and preferences through social media, business can optimize their marketing efforts and improve conversion rates.

Community Building– Social media provides a platform for business to build a community around their brands, loyalty.

Content Sharing and Viral Potential– Social media allows business to share valuable content, engage in conversation, and potentially go viral, increasing brand visibility and reach.

Disadvantage of Social Media Marketing

Privacy Concerns – People sharing personal information on social media platforms can raise privacy concerns and expose users to potential risks.

Misinformation and Fake News – The rapid spread of information on social media can leads to the dissemination of false or misleading content, damaging reputations and eroding trust.

Cyberbullying and Negative Interaction-Social media can be a breeding ground for cyberbullying, harassment, and negative interactions, creating a hostile environment for some users.

Time Consumption and Distraction-Social media can use lead to time wastage and distraction, impacting productivity and focus.

Algorithmic Control and Censorship-Social media platforms are controlled by algorithms that can influence what users see and what content is promoted, potentially leading to censorship or manipulation.

How does Social Media marketing work

Social media marketing involves using platforms like Facebook, Instagram, Twitter to promote brands, engage with customers, and build brand awareness through content creation and sharing.

Content Creation – Social media marketing create business and sharing content such as images, video, article, and stories, that resonate with their target audience.

Platform selection – Choosing social media platforms based on your audience and business goals is crucial.

Engagement-Social media marketing connect peoples and interacting with followers, and responding to comments and messages, and participating in relevant conversations helps build relationships and foster a community around the brand.

Promotional Activities-Social media marketing running targeted advertising, content, and promotions can help increase brand visibility and drive traffics to websites or store.

Analytics and Measurement-Tracking key metrics, such as websites traffic, engagement rates, and conversions, helps measure the effectiveness of social media marketing efforts and make data- driven decisions.

Top sites for social media marketing – Facebook

It is the most used social media network in the world. Their largest demographic is 20-35 years old, a key people for most organization.

we can use to target ads to very specific demographics, broadcast live events, and fundraise.

If we have got these basic down already, try a strategy that includes outreach via the messenger app, use their new call to action button, host a watch party, or track competitor organization.

Tops sites for social media marketing – Instagram

Instagram, has 1 billion monthly active users, with a greater share of them using the stories feature in 2021.Their demographics swing a little bit towards younger women, ages 18 to 35.

Social media marketers have found this is the best place to use their influencer strategy. But the beauty of your influencer strategy is does not have to star A-list celebrities micro-influencers can work even better to engage peoples.

Top sites for social media marketing – Twitter

Twitter has increased their daily active users by 30% over last year

In U.S, the largest audience is 18-35 years old, followed by 30-50 years old.

If influencing the narrative on an issue, making your policy stance known, or ensuring journalists see your work is important to your communication strategy- this is the platform for you.

Facebook Marketing

Facebook marketing is a platform that allows a brand to put their products and services in front of the peoples and promote with the help of organic and paid.

Advantage of Facebook Marketing

Facebook marketing business including increase brand awareness, wider peoples reach enhanced engagement and the ability to target specific demographics

Massive Audience Reach – September 2021, Facebook had over 2.8 billion monthly active users. Facebook providing business with significant potential to reach a large audience.

Targeted Advertising – Facebook marketing targeting advanced capabilities allow business to reach their desired audience based on their interest, behaviors, demographic and other factor for more efficient ad campaign.

This targeting advertising helps ensure that ads are seen by the most relevant individuals, maximizing the effectiveness of marketing efforts.

Cost-Effective Advertising – Facebook marketing offers cost- effective advertising options, to compared to traditional marketing channels.

Facebook marketing can set reasonable budgets and achieve significant results.

Enhanced Brand Awareness – This marketing promote a business or brands on Facebook, it can increase brand awareness and explore the a wider audience.

This can be lead to more likes, share, comments, and followers, building a loyal customer base.

Increased Website Traffic – Facebook marketing focus a creating content page and optimizing Facebook page for traffic running targeted ads, build a strong community, and utilizing Facebook feature like groups stories and more.

Disadvantage of Facebook marketing

Facebook Marketing faces many challenges like privacy concern, potential for misinformation, negative feedback, ad fatigue, risk of business dependence on the platform.

Privacy Concern and Data Security – Facebook collect user data, and concern about privacy how this information is used. Past data breaches have users trust and highlighted security, some users feel they have limited control and over their data and privacy settings.

Misinformation and negative content – Facebook has been spread of fake news and misinformation, this platform can host negative content, including hate speech, which can damage brands reputations. Business can receive public negative feedback.

Business Dependence and Time Consumption – Managing a Facebook presence and responding to comments and message can be time-consuming.

Advertising Cost and Performance – Facebook advertising can be expensive in competitive industries despite high ad cost conversion rates can be low.

Benefits Of A Company Page

People interested in your company can learn more about it by entering your page profile.

You can post job offers and hire new staff.

You can create a communication plan to introduce your products and services.

It helps to improve the position on LinkedIn.

How To Optimize LinkedIn Page

Add the cover image and company logo

Optimize Company Description

Add the CTA Button

Add company locations

Claim custom URL of the company page

Pin most popular post on the top of the feed

Add community Hashtags

Invite connections to follow the page

Add featured groups

Types Of LinkedIn Ads

Sponsored Content – Sponsored content, also known as native ads, show up your audiences LinkedIn feed, regardless of whether they are scrolling on mobile or the desktop .LinkedIn these ads as “promoted to distinguish them from regular content.

Sponsored Messaging – Sponsored Messaging (previously known as sponsored in mail) lets you directly advertise to LinkedIn members in their inbox.

Text Ads – Text Ads show up along the top and right-hand side of LinkedIn desktop feed and are a good option if you were looking to build strong leads with a professional demographic.

Dynamic Ads – Dynamic Ads run in the right rail of LinkedIn and speak to audience directly through personalization.

How To Create A LinkedIn Ad

Create a LinkedIn page

Log in to Campaign Manager or create an account

Select your ad objective

Choose ypur target audience

Select an ad format

Create your budget and schedule

Start building your ad

Provide payment information

Measure performance

How to create an Instagram Business Account

Download the Instagram app

Create an Instagram account

Pic a username and profile photo

optimize Instagram bio

Manage your setting

Switch to business profile

Optimizing Instagram Bio

Instagram bios have a 150 characters maximum so u will need to be direct and concise. Tell your audience who you are and what you do using a hint of personality.

Don’t worry about trying to use keywords hashtag because they are not searchable on your bio.

Your bio is the only place where you can feature a clickable URL and drive traffic to an external site.

If you decide to add a link, be sure to use a link shortener such as Bitly or Google to keep your profile from looking cluttered.

Click on the edit profile button on your profile to make revision to your profile photo ,profile name ,user bio or URL.

How to Grow Instagram Followers

Make sure your username is recognizable and searchable.

Once your profile is optimized , start posting. Its a good ideas to populate your feed with ten to 15 high- quality posts before you really start engaging people.

Start following accounts that interest you and relate to your business. Think of Instagram like a community and look for other business in your area or influencers who might enjoy your product or services. As you follow accounts, Instagram will suggest related ones that you can follow, too.

After you follow an account, interact with their content. This is the most natural way to draw attention to your own Instagram account without being spammy.

Encourage others to share your content. Invite brand ambassadors to share your account or collaborate with similar accounts.